Changelog

Full Email Automation, HubSpot Depth

Full Email Automation

Email is now a first-class channel across the entire Spokk automation system. Run sequences that combine SMS and email, with full opt-out and consent tracking built in.

What’s included:

• Email steps in automation — add email at any point in your sequence

• Email opt-out tracking — customers can unsubscribe; Spokk respects it automatically

• Email OTP sign-in — customers can verify and access their portal via email code

• Outreach email system — send targeted one-off or campaign emails to your contact list

HubSpot: Deeper Integration

Building on last month’s HubSpot launch, we’ve added significantly more depth for teams using Spokk alongside HubSpot.

• Multi-location support — map HubSpot contacts to the right business location automatically

• HubSpot Properties page — browse all supported HubSpot properties Spokk can read and act on

• “Send Feedback” property — trigger feedback requests directly from a HubSpot contact field

• Lifecycle event subscriptions — subscribe to specific HubSpot events for granular control

• Multiple portals — connect more than one HubSpot portal to the same Spokk account

Customer Billing Portal

Customers can now manage their own billing directly — view invoices, update payment methods, and manage subscriptions through a self-serve portal powered by Stripe.

Bug Fixes & Improvements

• Stricter phone number validation when adding new customers

• Improved automation error handling and retry logic

• SMS campaign consent handling improvements

• General performance and stability improvements

HubSpot Integration, Email Automation, SMS Campaigns & New Pricing

HubSpot Integration

Connect Spokk directly to your HubSpot CRM. When a contact is created or updated in HubSpot, Spokk can automatically trigger your feedback and review automation — no manual work needed.

How it works:

• OAuth connection — link your HubSpot portal in a few clicks

• Event-based triggers — automatically trigger feedback sequences from HubSpot lifecycle events

• Webhook support — real-time event processing for fast follow-up

• Enhanced logging — full visibility into what triggered and when

Email Channel in Automation

Your automation sequences now support email alongside SMS. Send feedback requests, review reminders, and referral invites by email — or mix both channels in the same flow.

• Add email steps anywhere in your automation sequence

• Manage SMTP settings directly from the dashboard

• Full tracking for email-based automation runs

SMS Campaigns

Reach your entire contact list at once with broadcast SMS campaigns. Perfect for promotions, re-engagement, and special announcements.

• Send to all contacts or filter by segment

• Built-in consent tracking

• Inbound SMS replies handled automatically

New Pricing: Customer-Based Plans + 14-Day Free Trial

We’ve moved to a simpler customer-based pricing model — pay based on the number of customers you manage, not SMS credits.

• 14-day free trial — full access, no charge until you choose a plan

• Unlimited SMS — no more counting messages

• 3 plan tiers — Starter, Growth, and Pro based on customer volume

Other Improvements

• Onboarding checklist to guide new accounts through setup

• New industry pages and articles added

• Phone number validation improvements

• Various automation UI refinements

Points-Based Loyalty, Smarter AI Reviews & Dashboard Refresh

Your loyalty program just got a major upgrade. You can now run a fully points-based rewards system alongside visit-based tracking, giving customers more flexibility and motivation to keep coming back.

What’s new:

• Flexible rewards rules — define rewards based on points, visits, or a mix of both

• Reward preview — see exactly how your reward rules look to customers before publishing

• Customer portal improvements — cleaner referral and loyalty management experience

Smarter AI Review Generation

More control over when and how AI-generated reviews are offered to your customers.

• Flexible inclusion settings — choose which feedback responses qualify for AI review generation

• Background generation — reviews generate asynchronously so customers aren’t waiting

• Better error recovery — retry options if generation fails

Dashboard Navigation Refresh

We simplified and cleaned up the main dashboard navigation and page headers to make it faster to find what you need.

Bug Fixes & Improvements

• Cross-subdomain authentication fixes for multi-company accounts

• Improved login redirect handling

• General stability improvements

🎥 Video & Text Testimonials

Turn happy customers into powerful advocates! Collect authentic video and written testimonials directly from your customers.

Video testimonials:

• Record via webcam with an easy 3-second countdown

• Preview and retake until perfect

• Up to 5 minutes of recording time

• Automatic transcription available

• Progress tracking during upload

• Works across all modern browsers with smart permission handling

Text testimonials:

• Simple text input for written testimonials

• Optional star ratings (1-5 stars)

• Email collection for follow-up

Customization options:

• Choose video, text, or both formats

• Add custom page titles and instructions

• Set conditional display based on feedback ratings

• Integrate coupon/incentive delivery

🎙️ Voice Feedback Forms

Collect feedback faster than ever with our new voice recording feature! Customers can now speak their feedback directly into their microphone, and we'll automatically transcribe it to text in real-time.

Key features:

• Continuous recording - Customers speak naturally without interruptions

• Smart question prompts - Rotating prompts guide the conversation every 15 seconds

• Automatic transcription - Powered by AI, converts speech to text instantly

• Review playback - Listen before submitting

• AI review generation - Optionally generate a Google review from the transcription

• Maximum flexibility - Up to 5 minutes of recording time

Voice forms are perfect for customers on the go who prefer speaking over typing!

🎯 Multi-Form View

Give your customers choice with our new multi-form selection page! Now you can activate multiple feedback forms simultaneously and let customers choose their preferred input method.

How it works:

• Enable multiple form types (Voice, Chat, Classic) for the same location

• Customers see a beautiful selection page with all available options

• Each form displays with custom labels, descriptions, and time estimates

• Fully customizable heading text and branding

• Customers can switch between forms using the back button

Perfect for businesses that want to accommodate different customer preferences - some love quick voice feedback, others prefer traditional forms, and some enjoy the conversational chat experience.

🎨 Product Improvements

• Updated pricing page with clearer plan comparisons

• Improved landing page copy and messaging

• Enhanced AI-generated review quality

• Various bug fixes and performance improvements

• New blog articles added to help center

🔗 Short Codes for Feedback Links

Say goodbye to long, complicated URLs!

What's New

• User-Friendly Short Codes: Clean, memorable URLs for all feedback links

• Automatic Generation: Short codes auto-generated for new locations

• Backfill Support: Existing locations automatically get short codes

• QR Code Integration: QR codes now use short codes by default

Benefits

• Easier to share via SMS and print materials

• More professional appearance

• Better for verbal communication

• Backward compatible with existing links

🎓 Enhanced Onboarding Experience

We've refined the onboarding flow with more helpful features:

Step 6: Sharing Your Feedback Form

• QR Code Download: Instantly download your QR code

• Email/SMS Templates: Pre-written templates you can copy

• CRM Integration Guides: Instructions for popular CRMs

• Multiple Sharing Options: Everything in one place

Step 4: Test Your Form

• Live Form Preview: Test your form during setup

• Benefits List: See why each form type is valuable

• Progress Tracking: Know exactly where you are

• Reset Capabilities: Start over if needed

UI Enhancements

• "Start Here" Indicator: Clear guidance in email input

• Highlighted Send Button: Onboarding-specific styling

• Better Props Management: Cleaner component interfaces with isOnboarding parameter

🤖 AI Review Generation Updates

Enhanced Review Quality

• Asynchronous Generation: AI reviews generated in background

• Better Error Handling: Retry options when generation fails

• Loading States: Visual feedback during generation

• Dynamic Placeholders: Contextual placeholder text

• Expanded Text Limits: Support for longer reviews

Contact Management

• Edit Contacts: Update contact information easily

• Delete Contacts: Remove outdated contacts

Review Button Tracking

• Click Tracking: Track when users click review buttons

• Database Logging: Store interaction data

• Session Recovery: Recover sessions using response_id

• Dynamic AI Handling: Based on available credits

🎨 Demo Page Updates

Interactive Demo

• Form Type Toggle: Switch between classic and chat forms

• Form-Specific Benefits: Show benefits for each type

• Improved Layout: Better grid and spacing

• Responsive Design: Optimized for all devices

• Mobile Styling: Dynamic viewport height utilities

Reusable Utilities

• Clipboard Utility: copyToClipboard with iOS fallback support

• Better Error Handling: Improved feedback on copy failures

• Consistent UX: Unified copy functionality across components

📊 Content Updates

New Comparison Content

• Broadly vs Spokk Article: Detailed head-to-head comparison

• Pricing Breakdown: Clear pricing comparison tables

• Feature Analysis: Side-by-side feature comparison

• Use Cases: When to choose each platform

• Decision Framework: Help readers choose the right tool

Additional Articles

• Review request automation updates

• Professional services content

• Contractor guides and timing tips

• HIPAA compliance specifications

🎨 Landing Page Improvements

Review Request Automation Page

• Revamped with updated components

• Enhanced schemas for SEO

• Multi-channel support highlights

• Clearer feature presentation

Google Review Generation Page

• Dedicated landing page /google-review-generation

• Hero, problem, solution sections

• How-it-works walkthrough

• Results showcase

• Schema metadata for SEO

• Strong call-to-action elements

Homepage Updates

• Improved mobile responsiveness

• Better navigation structure

• Screencast player integration

• Dynamic form selector

• Updated demo section

📈 Dashboard Enhancements

Response Management

• "Show Completed" Toggle: Filter responses by completion status

• Multi-location Selection: Select multiple locations at once

• Better Visibility: Improved response tracking

• Dynamic Props: Enhanced component flexibility

Feedback Attributes

• Active State Filters: Filter by active attributes

• Custom Question Handling: Better custom question support

• Attribute Management: Enhanced CRUD operations

🔧 Technical Improvements

Conversion Tracking

• Session Storage: Prevent duplicate GTM events (replaced useRef)

• Session ID Tracking: Better transaction tracking

• Stripe Success URL: Include session_id for tracking

• Facebook Pixel: Server conversion API for checkout tracking

• Simplified Transaction IDs: Better ID handling with fallback logic

API & Backend

• Protocol-based Links: Better feedback link generation

• Credit Usage Logic: Streamlined credit management

• Removed Unnecessary Logs: Cleaner server logs

• Short Code Support: Throughout API and DB logic

• Link Management Updates: Compatibility with short codes

Form Logic

• Default Form Type: Changed to 'classic'

• Toggle Behavior: Consistent UI states

• Benefit Display: Show/hide benefits correctly

• Step Determination: Better flow control in chat forms

🐛 Bug Fixes & Code Quality

• Removed console.log statements from API files

• Improved session restoration logic

• Better handling of 'rid' parameter

• Enhanced location dropdown functionality

• Fixed form type and toggle states

• Layout adjustments for demo page

• Grid and spacing improvements

• Height and margin refinements

🎯 Review Gating & Internal Resolution

Take full control of your review funnel with intelligent gating options!

Smart Threshold Controls

• Resolve Internally Slider: Set rating threshold for internal follow-up

• AI Review Generation Threshold: Control when AI reviews are offered

• External Button Threshold: Choose when to show Google/external review buttons

• Custom Messaging: Personalized messages for each scenario

Resolve Internally Workflow

• Modal Interface: Clean UI for managing internal resolutions

• Backward Compatibility: Works seamlessly with existing forms

• Preview Support: Test gating logic before going live

🛠️ Additional Interactive Tools

Expanded our free tools suite:

New Calculators

• Google Review Link Shortener & QR Generator: Create short links and QR codes

• Review Sentiment Analyzer: Analyze the sentiment of your reviews

• Customer Lifetime Value Calculator: Calculate CLV for your business

• Cost Per Acquisition Calculator: Understand your customer acquisition costs

Tools Page Enhancement

• Updated schema with tools metadata

• Consistent UI across all tools

• Simplified animations (removed Framer Motion)

👥 People Management

Staff Management Improvements

• Edit Person Modal: Update staff member information easily

• Update Person API: Backend support for staff updates

• Edit/Delete Actions: Full CRUD operations for team members

• Global State Integration: Better state management

📊 Content & SEO

Major New Articles

• Google Review Gating Guide: Comprehensive coverage of legal risks, FTC fines, Google penalties, detection methods, and compliant alternatives

• Detailed FAQ: Common questions about review gating

• Case Studies: Real-world examples and consequences

Review Management Content

• Best Review Management Software 2025: Updated with FAQ on legality, costs, and platform selection

• Professional Services Article: New stats and trust barrier components

Content Components

• ProfessionalServiceStats: Data visualization for service industries

• ProfessionalTrustBarrier: Highlight trust challenges

• ReviewComparisonTable: Compare review platforms

• Related Articles sections for better navigation

💳 Credit System Enhancements

AI Credit Improvements

• Voice Transcription Checks: Separate tracking for voice features

• Simplified Credit Logic: Cleaner deduction handling

• Better Error Messages: Clear feedback on credit usage

• FREE Plan Update: Increased AI credits from 10 to 15

Credit Tracking

• Enhanced response schema updates

• AI credit checks in ChatContainer

• Refined conditional logic for review generation

• Improved voice recording credit handling

🔒 Security & Validation

Enhanced Security

• Logo Upload Optimization: Better image compression and validation

• RLS Policies: Row-level security for company logos

• Phone Number Validation: Real-time validation with debounce

• White Background Support: Handle transparent images properly

Multi-Region Support

• Sri Lankan SMS: FitSMS integration for Sri Lanka

• Staff Rating System: Multiple staff member ratings

• Multi-service Selection: Select multiple services without auto-closing

🎨 UI/UX Refinements

Navigation & Flow

• Standardized Parent Callbacks: Better callback handling

• Improved Navigation Logic: Better list view navigation

• Form Type Tab Setting: Enhanced create-link UX

• Terms Page Updates: Added review solicitation and gating policy details

Company Management

• White-labelled Status Check: Better handling of agency and reseller accounts

• Company Selection Logic: Improved filtering and selection

🐛 Bug Fixes

• Cron function fixes for limit resets

• Public feedback link staff display in classic forms

• Voice recorder debug logs removed

• Backward compatibility for resolve internally

• General improvements and optimizations

🎉 Major Feature: Chat Feedback Forms

We're excited to introduce our biggest feature yet - Chat-Style Feedback Forms!

Chat Form Core Features

• Conversational Interface: Natural, engaging chat experience for collecting feedback

• Smart Step Progression: Intelligent flow control based on responses

• Session Restoration: Customers can pick up where they left off

• Services & Staff Selection: Collect feedback about specific services and team members

• Email Collection: Seamlessly integrated within the chat flow

Advanced Chat Capabilities

• Auto-submission: Smart auto-submission for verified links

• Pre-selected Services/Staff: For verified links, auto-populate selections

• Verified Link Support: Enhanced handling of personalized feedback requests

• Reply Mode: Respond to feedback directly through the chat interface

• URL Logic: Smart URL handling for verified vs. public links

Chat UI Components

• VoiceRecorder: Record voice feedback instead of typing

• TypingIndicator: Visual feedback while processing

• ServiceSelector: Multi-select service interface

• StaffSelector: Rate and provide feedback on team members

• EmailInput: Onboarding-specific email collection with "Start Here" indicator

Chat API Endpoints

New APIs for chat functionality

Embed Support

• Chat Widget Embedding: Embed chat forms on your website

• Thank-you Message Settings: Custom messages for chat forms

• Form-specific Navigation: Better routing after submission

🎨 UI Improvements

Chat Container Enhancements

• Company Logo Display: Better branding in chat interface

• Powered by Spokk: Branding for non-white-labeled accounts

• Responsive Design: Optimized for all screen sizes

• Incremental Response Tracking: Better state management

• Auto-scroll: Smooth scrolling to new messages

• Delayed Auto-scroll: Natural conversation flow

General UI Updates

• Company status checks to block disabled accounts

• Better data handling and processing

• Improved query logic and optimization

• Enhanced debug logging (later removed)

🐛 Bug Fixes

• Email constraint handling for duplicate emails

• Verified link auto-submission logic

• Service and staff pre-selection

• Session restoration improvements

• API response structure refinements