Changelog

Google Reviews

• Built a complete Google Business Profile integration with OAuth authentication, review synchronization, location management, and AI-powered review reply drafting.

• Added background review imports and redesigned the experience with a reviews-first workflow.

• Brought the Reputation Snapshot and Summary Card to the main dashboard.

• Introduced a premium AI reply interface with a more intuitive reply drafting experience.

• Added a dedicated Customer Matches page with individual customer match cards.

• Implemented a cleanReplyText utility to standardize reply formatting across drafting, posting, and storage.

• Improved reliability with graceful OAuth cancellation/error handling, fixed loading and UI issues after connecting, resolved scrolling and card spacing bugs, and initially gated the feature behind OAuth verification before removing the feature flag.

Reliability & Platform

• Improved Supabase request resilience for better platform stability.

• Increased API timeouts to support long-running background tasks.

• Prevented expired trial accounts from submitting feedback by enforcing trial_end_at validation.

Marketing & Content

• Added a new Serenity Day Spa landing page.

• Introduced reusable proof statistics and software comparison components across marketing pages.

• Added replaced_by_id support with status badges for edited and removed feedback questions and attributes.

Memberships & Campaigns

• Built a new Membership Plan Builder.

• Launched a public Memberships & SMS Campaigns landing page, including a new /membership marketing page and updated imagery.

• Improved the membership signup flow with Stripe checkout fixes, a more reliable subscription endpoint, welcome SMS automation, and better manual member management.

• Redesigned the customer portal membership card, added QR code support, and enabled membership signups directly from the customer portal.

• Added a Staff Opt-In Script component and consent collection endpoint.

Reviews

• Added configurable review response rules.

• Improved the review APIs.

• Launched a Review Rewards page.

• Added Capterra review lead capture with a new database table and link generator.

• Removed the public Capterra review link and limited promotional components based on company type.

• Fixed LTD campaign credit issues.

Integrations

• Added Zoho and GoHighLevel webhook integrations for automated customer check-ins.

• Implemented dynamic location routing for webhook events.

• Published an updated Zoho setup guide.

• Improved webhook payload handling and location matching reliability.

Onboarding, Dashboard & Forms

• Simplified the onboarding experience by focusing on Automation and Rewards configuration.

• Streamlined Check-In setup and removed legacy QR-based customer portal logic.

• Replaced static Stat Cards with dynamic Funnel Cards to visualize customer progression.

• Refreshed the feedback interface and cleaned up dashboard sidebar widgets.

• Added a paused state for forms.

• Introduced Bulk Check-In functionality.

• Removed placeholder screenshots across Integrations, Automation, Campaigns, Loyalty, Referrals, and Membership pages.

• Published a new Zonka Feedback comparison blog article.

Full Email Automation, HubSpot Depth

Full Email Automation

Email is now a first-class channel across the entire Spokk automation system. Run sequences that combine SMS and email, with full opt-out and consent tracking built in.

What’s included:

• Email steps in automation — add email at any point in your sequence

• Email opt-out tracking — customers can unsubscribe; Spokk respects it automatically

• Email OTP sign-in — customers can verify and access their portal via email code

• Outreach email system — send targeted one-off or campaign emails to your contact list

HubSpot: Deeper Integration

Building on last month’s HubSpot launch, we’ve added significantly more depth for teams using Spokk alongside HubSpot.

• Multi-location support — map HubSpot contacts to the right business location automatically

• HubSpot Properties page — browse all supported HubSpot properties Spokk can read and act on

• “Send Feedback” property — trigger feedback requests directly from a HubSpot contact field

• Lifecycle event subscriptions — subscribe to specific HubSpot events for granular control

• Multiple portals — connect more than one HubSpot portal to the same Spokk account

Customer Billing Portal

Customers can now manage their own billing directly — view invoices, update payment methods, and manage subscriptions through a self-serve portal powered by Stripe.

Bug Fixes & Improvements

• Stricter phone number validation when adding new customers

• Improved automation error handling and retry logic

• SMS campaign consent handling improvements

• General performance and stability improvements