April 30th, 2026
Full Email Automation
Email is now a first-class channel across the entire Spokk automation system. Run sequences that combine SMS and email, with full opt-out and consent tracking built in.
What’s included:
Email steps in automation — add email at any point in your sequence
Email opt-out tracking — customers can unsubscribe; Spokk respects it automatically
Email OTP sign-in — customers can verify and access their portal via email code
Outreach email system — send targeted one-off or campaign emails to your contact list
HubSpot: Deeper Integration
Building on last month’s HubSpot launch, we’ve added significantly more depth for teams using Spokk alongside HubSpot.
Multi-location support — map HubSpot contacts to the right business location automatically
HubSpot Properties page — browse all supported HubSpot properties Spokk can read and act on
“Send Feedback” property — trigger feedback requests directly from a HubSpot contact field
Lifecycle event subscriptions — subscribe to specific HubSpot events for granular control
Multiple portals — connect more than one HubSpot portal to the same Spokk account
Customer Billing Portal
Customers can now manage their own billing directly — view invoices, update payment methods, and manage subscriptions through a self-serve portal powered by Stripe.
Bug Fixes & Improvements
Stricter phone number validation when adding new customers
Improved automation error handling and retry logic
SMS campaign consent handling improvements
General performance and stability improvements
March 31st, 2026
HubSpot Integration
Connect Spokk directly to your HubSpot CRM. When a contact is created or updated in HubSpot, Spokk can automatically trigger your feedback and review automation — no manual work needed.
How it works:
OAuth connection — link your HubSpot portal in a few clicks
Event-based triggers — automatically trigger feedback sequences from HubSpot lifecycle events
Webhook support — real-time event processing for fast follow-up
Enhanced logging — full visibility into what triggered and when
Email Channel in Automation
Your automation sequences now support email alongside SMS. Send feedback requests, review reminders, and referral invites by email — or mix both channels in the same flow.
Add email steps anywhere in your automation sequence
Manage SMTP settings directly from the dashboard
Full tracking for email-based automation runs
SMS Campaigns
Reach your entire contact list at once with broadcast SMS campaigns. Perfect for promotions, re-engagement, and special announcements.
Send to all contacts or filter by segment
Built-in consent tracking
Inbound SMS replies handled automatically
New Pricing: Customer-Based Plans + 14-Day Free Trial
We’ve moved to a simpler customer-based pricing model — pay based on the number of customers you manage, not SMS credits.
14-day free trial — full access, no charge until you choose a plan
Unlimited SMS — no more counting messages
3 plan tiers — Starter, Growth, and Pro based on customer volume
Other Improvements
Onboarding checklist to guide new accounts through setup
New industry pages and articles added
Phone number validation improvements
Various automation UI refinements
February 28th, 2026
Your loyalty program just got a major upgrade. You can now run a fully points-based rewards system alongside visit-based tracking, giving customers more flexibility and motivation to keep coming back.
What’s new:
Flexible rewards rules — define rewards based on points, visits, or a mix of both
Reward preview — see exactly how your reward rules look to customers before publishing
Customer portal improvements — cleaner referral and loyalty management experience
Smarter AI Review Generation
More control over when and how AI-generated reviews are offered to your customers.
Flexible inclusion settings — choose which feedback responses qualify for AI review generation
Background generation — reviews generate asynchronously so customers aren’t waiting
Better error recovery — retry options if generation fails
Dashboard Navigation Refresh
We simplified and cleaned up the main dashboard navigation and page headers to make it faster to find what you need.
Bug Fixes & Improvements
Cross-subdomain authentication fixes for multi-company accounts
Improved login redirect handling
General stability improvements
January 31st, 2026
Turn happy customers into powerful advocates! Collect authentic video and written testimonials directly from your customers.
Video testimonials:
Record via webcam with an easy 3-second countdown
Preview and retake until perfect
Up to 5 minutes of recording time
Automatic transcription available
Progress tracking during upload
Works across all modern browsers with smart permission handling
Text testimonials:
Simple text input for written testimonials
Optional star ratings (1-5 stars)
Email collection for follow-up
Customization options:
Choose video, text, or both formats
Add custom page titles and instructions
Set conditional display based on feedback ratings
Integrate coupon/incentive delivery
December 31st, 2025
Collect feedback faster than ever with our new voice recording feature! Customers can now speak their feedback directly into their microphone, and we'll automatically transcribe it to text in real-time.
Key features:
Continuous recording - Customers speak naturally without interruptions
Smart question prompts - Rotating prompts guide the conversation every 15 seconds
Automatic transcription - Powered by AI, converts speech to text instantly
Review playback - Listen before submitting
AI review generation - Optionally generate a Google review from the transcription
Maximum flexibility - Up to 5 minutes of recording time
Voice forms are perfect for customers on the go who prefer speaking over typing!
Give your customers choice with our new multi-form selection page! Now you can activate multiple feedback forms simultaneously and let customers choose their preferred input method.
How it works:
Enable multiple form types (Voice, Chat, Classic) for the same location
Customers see a beautiful selection page with all available options
Each form displays with custom labels, descriptions, and time estimates
Fully customizable heading text and branding
Customers can switch between forms using the back button
Perfect for businesses that want to accommodate different customer preferences - some love quick voice feedback, others prefer traditional forms, and some enjoy the conversational chat experience.
Updated pricing page with clearer plan comparisons
Improved landing page copy and messaging
Enhanced AI-generated review quality
Various bug fixes and performance improvements
New blog articles added to help center
November 30th, 2025
Say goodbye to long, complicated URLs!
User-Friendly Short Codes: Clean, memorable URLs for all feedback links
Automatic Generation: Short codes auto-generated for new locations
Backfill Support: Existing locations automatically get short codes
QR Code Integration: QR codes now use short codes by default
Easier to share via SMS and print materials
More professional appearance
Better for verbal communication
Backward compatible with existing links
We've refined the onboarding flow with more helpful features:
QR Code Download: Instantly download your QR code
Email/SMS Templates: Pre-written templates you can copy
CRM Integration Guides: Instructions for popular CRMs
Multiple Sharing Options: Everything in one place
Live Form Preview: Test your form during setup
Benefits List: See why each form type is valuable
Progress Tracking: Know exactly where you are
Reset Capabilities: Start over if needed
"Start Here" Indicator: Clear guidance in email input
Highlighted Send Button: Onboarding-specific styling
Better Props Management: Cleaner component interfaces with isOnboarding parameter
Asynchronous Generation: AI reviews generated in background
Better Error Handling: Retry options when generation fails
Loading States: Visual feedback during generation
Dynamic Placeholders: Contextual placeholder text
Expanded Text Limits: Support for longer reviews
Edit Contacts: Update contact information easily
Delete Contacts: Remove outdated contacts
Click Tracking: Track when users click review buttons
Database Logging: Store interaction data
Session Recovery: Recover sessions using response_id
Dynamic AI Handling: Based on available credits
Form Type Toggle: Switch between classic and chat forms
Form-Specific Benefits: Show benefits for each type
Improved Layout: Better grid and spacing
Responsive Design: Optimized for all devices
Mobile Styling: Dynamic viewport height utilities
Clipboard Utility: copyToClipboard with iOS fallback support
Better Error Handling: Improved feedback on copy failures
Consistent UX: Unified copy functionality across components
Broadly vs Spokk Article: Detailed head-to-head comparison
Pricing Breakdown: Clear pricing comparison tables
Feature Analysis: Side-by-side feature comparison
Use Cases: When to choose each platform
Decision Framework: Help readers choose the right tool
Review request automation updates
Professional services content
Contractor guides and timing tips
HIPAA compliance specifications
Revamped with updated components
Enhanced schemas for SEO
Multi-channel support highlights
Clearer feature presentation
Dedicated landing page /google-review-generation
Hero, problem, solution sections
How-it-works walkthrough
Results showcase
Schema metadata for SEO
Strong call-to-action elements
Improved mobile responsiveness
Better navigation structure
Screencast player integration
Dynamic form selector
Updated demo section
"Show Completed" Toggle: Filter responses by completion status
Multi-location Selection: Select multiple locations at once
Better Visibility: Improved response tracking
Dynamic Props: Enhanced component flexibility
Active State Filters: Filter by active attributes
Custom Question Handling: Better custom question support
Attribute Management: Enhanced CRUD operations
Session Storage: Prevent duplicate GTM events (replaced useRef)
Session ID Tracking: Better transaction tracking
Stripe Success URL: Include session_id for tracking
Facebook Pixel: Server conversion API for checkout tracking
Simplified Transaction IDs: Better ID handling with fallback logic
Protocol-based Links: Better feedback link generation
Credit Usage Logic: Streamlined credit management
Removed Unnecessary Logs: Cleaner server logs
Short Code Support: Throughout API and DB logic
Link Management Updates: Compatibility with short codes
Default Form Type: Changed to 'classic'
Toggle Behavior: Consistent UI states
Benefit Display: Show/hide benefits correctly
Step Determination: Better flow control in chat forms
Removed console.log statements from API files
Improved session restoration logic
Better handling of 'rid' parameter
Enhanced location dropdown functionality
Fixed form type and toggle states
Layout adjustments for demo page
Grid and spacing improvements
Height and margin refinements
October 31st, 2025
Take full control of your review funnel with intelligent gating options!
Resolve Internally Slider: Set rating threshold for internal follow-up
AI Review Generation Threshold: Control when AI reviews are offered
External Button Threshold: Choose when to show Google/external review buttons
Custom Messaging: Personalized messages for each scenario
Modal Interface: Clean UI for managing internal resolutions
Backward Compatibility: Works seamlessly with existing forms
Preview Support: Test gating logic before going live
Expanded our free tools suite:
Google Review Link Shortener & QR Generator: Create short links and QR codes
Review Sentiment Analyzer: Analyze the sentiment of your reviews
Customer Lifetime Value Calculator: Calculate CLV for your business
Cost Per Acquisition Calculator: Understand your customer acquisition costs
Updated schema with tools metadata
Consistent UI across all tools
Simplified animations (removed Framer Motion)
Edit Person Modal: Update staff member information easily
Update Person API: Backend support for staff updates
Edit/Delete Actions: Full CRUD operations for team members
Global State Integration: Better state management
Google Review Gating Guide: Comprehensive coverage of legal risks, FTC fines, Google penalties, detection methods, and compliant alternatives
Detailed FAQ: Common questions about review gating
Case Studies: Real-world examples and consequences
Best Review Management Software 2025: Updated with FAQ on legality, costs, and platform selection
Professional Services Article: New stats and trust barrier components
ProfessionalServiceStats: Data visualization for service industries
ProfessionalTrustBarrier: Highlight trust challenges
ReviewComparisonTable: Compare review platforms
Related Articles sections for better navigation
Voice Transcription Checks: Separate tracking for voice features
Simplified Credit Logic: Cleaner deduction handling
Better Error Messages: Clear feedback on credit usage
FREE Plan Update: Increased AI credits from 10 to 15
Enhanced response schema updates
AI credit checks in ChatContainer
Refined conditional logic for review generation
Improved voice recording credit handling
Logo Upload Optimization: Better image compression and validation
RLS Policies: Row-level security for company logos
Phone Number Validation: Real-time validation with debounce
White Background Support: Handle transparent images properly
Sri Lankan SMS: FitSMS integration for Sri Lanka
Staff Rating System: Multiple staff member ratings
Multi-service Selection: Select multiple services without auto-closing
Standardized Parent Callbacks: Better callback handling
Improved Navigation Logic: Better list view navigation
Form Type Tab Setting: Enhanced create-link UX
Terms Page Updates: Added review solicitation and gating policy details
White-labelled Status Check: Better handling of agency and reseller accounts
Company Selection Logic: Improved filtering and selection
Cron function fixes for limit resets
Public feedback link staff display in classic forms
Voice recorder debug logs removed
Backward compatibility for resolve internally
General improvements and optimizations
September 30th, 2025
We're excited to introduce our biggest feature yet - Chat-Style Feedback Forms!
Conversational Interface: Natural, engaging chat experience for collecting feedback
Smart Step Progression: Intelligent flow control based on responses
Session Restoration: Customers can pick up where they left off
Services & Staff Selection: Collect feedback about specific services and team members
Email Collection: Seamlessly integrated within the chat flow
Auto-submission: Smart auto-submission for verified links
Pre-selected Services/Staff: For verified links, auto-populate selections
Verified Link Support: Enhanced handling of personalized feedback requests
Reply Mode: Respond to feedback directly through the chat interface
URL Logic: Smart URL handling for verified vs. public links
VoiceRecorder: Record voice feedback instead of typing
TypingIndicator: Visual feedback while processing
ServiceSelector: Multi-select service interface
StaffSelector: Rate and provide feedback on team members
EmailInput: Onboarding-specific email collection with "Start Here" indicator
New APIs for chat functionality
Chat Widget Embedding: Embed chat forms on your website
Thank-you Message Settings: Custom messages for chat forms
Form-specific Navigation: Better routing after submission
Company Logo Display: Better branding in chat interface
Powered by Spokk: Branding for non-white-labeled accounts
Responsive Design: Optimized for all screen sizes
Incremental Response Tracking: Better state management
Auto-scroll: Smooth scrolling to new messages
Delayed Auto-scroll: Natural conversation flow
Company status checks to block disabled accounts
Better data handling and processing
Improved query logic and optimization
Enhanced debug logging (later removed)
Email constraint handling for duplicate emails
Verified link auto-submission logic
Service and staff pre-selection
Session restoration improvements
API response structure refinements
August 31st, 2025
We've launched a suite of free, interactive calculators for businesses:
Star Rating Calculator: Calculate average ratings and understand your review score
Customer Effort Score (CES) Calculator: Measure how easy it is for customers to do business with you
Customer Lifetime Value Calculator: Coming soon
Cost Per Acquisition Calculator: Coming soon
Professional, easy-to-use interfaces
Instant calculations
SEO-optimized for discoverability
Mobile-responsive design
Webmanifest Added: Better PWA support and mobile experience
Hreflang Support: International SEO improvements
Enhanced Sitemaps: Better crawling and indexing
Structured Data: Improved schema markup across blog and tools
Icons & Manifest: Professional favicons and app icons
Get Google Reviews Pages: Improved SEO for industry landing pages
Blog Enhancements: Better structured data and metadata
Dynamic Imports: Faster page loads with code splitting
Skeleton Loaders: Better perceived performance during loading
Loading States: Enhanced feedback during data fetching
Dynamic Imports: Reduced initial bundle size
Bug Fixes: Resolved navigation issues
Logo Button: Fixed redirect behavior
Star rating calculator accuracy improvements
Agency dashboard fixes
Sitemap generation fixes
Contentlayer cleanup
General performance optimizations
July 31st, 2025
Comprehensive Review Management Guide: Deep dive into review management best practices
Industry-Specific Content: Tailored content for different business types
SEO-Optimized: All articles optimized for search engines
Better Conversion Tracking: More accurate tracking of user actions
Event Refinements: Improved event structure and data collection
Email Logic Refinements: Better email handling and validation
Dependency Updates: Updated key dependencies for security and performance
Agency Credits: Fixed error with agency credit calculations
API bug fixes
General code improvements
Coming in August: Interactive calculators and more SEO tools!