Changelog

Follow new updates and improvements to Spokk.

January 31st, 2026

πŸŽ₯ Video & Text Testimonials

Turn happy customers into powerful advocates! Collect authentic video and written testimonials directly from your customers.

Video testimonials:

  • Record via webcam with an easy 3-second countdown

  • Preview and retake until perfect

  • Up to 5 minutes of recording time

  • Automatic transcription available

  • Progress tracking during upload

  • Works across all modern browsers with smart permission handling

Text testimonials:

  • Simple text input for written testimonials

  • Optional star ratings (1-5 stars)

  • Email collection for follow-up

Customization options:

  • Choose video, text, or both formats

  • Add custom page titles and instructions

  • Set conditional display based on feedback ratings

  • Integrate coupon/incentive delivery

December 31st, 2025

πŸŽ™οΈ Voice Feedback Forms

Collect feedback faster than ever with our new voice recording feature! Customers can now speak their feedback directly into their microphone, and we'll automatically transcribe it to text in real-time.

Key features:

  • Continuous recording - Customers speak naturally without interruptions

  • Smart question prompts - Rotating prompts guide the conversation every 15 seconds

  • Automatic transcription - Powered by AI, converts speech to text instantly

  • Review playback - Listen before submitting

  • AI review generation - Optionally generate a Google review from the transcription

  • Maximum flexibility - Up to 5 minutes of recording time

Voice forms are perfect for customers on the go who prefer speaking over typing!


🎯 Multi-Form View

Give your customers choice with our new multi-form selection page! Now you can activate multiple feedback forms simultaneously and let customers choose their preferred input method.

How it works:

  • Enable multiple form types (Voice, Chat, Classic) for the same location

  • Customers see a beautiful selection page with all available options

  • Each form displays with custom labels, descriptions, and time estimates

  • Fully customizable heading text and branding

  • Customers can switch between forms using the back button

Perfect for businesses that want to accommodate different customer preferences - some love quick voice feedback, others prefer traditional forms, and some enjoy the conversational chat experience.


🎨 Product Improvements

  • Updated pricing page with clearer plan comparisons

  • Improved landing page copy and messaging

  • Enhanced AI-generated review quality

  • Various bug fixes and performance improvements

  • New blog articles added to help center

November 30th, 2025

πŸ”— Short Codes for Feedback Links

Say goodbye to long, complicated URLs!

What's New

  • User-Friendly Short Codes: Clean, memorable URLs for all feedback links

  • Automatic Generation: Short codes auto-generated for new locations

  • Backfill Support: Existing locations automatically get short codes

  • QR Code Integration: QR codes now use short codes by default

Benefits

  • Easier to share via SMS and print materials

  • More professional appearance

  • Better for verbal communication

  • Backward compatible with existing links

πŸŽ“ Enhanced Onboarding Experience

We've refined the onboarding flow with more helpful features:

Step 6: Sharing Your Feedback Form

  • QR Code Download: Instantly download your QR code

  • Email/SMS Templates: Pre-written templates you can copy

  • CRM Integration Guides: Instructions for popular CRMs

  • Multiple Sharing Options: Everything in one place

Step 4: Test Your Form

  • Live Form Preview: Test your form during setup

  • Benefits List: See why each form type is valuable

  • Progress Tracking: Know exactly where you are

  • Reset Capabilities: Start over if needed

UI Enhancements

  • "Start Here" Indicator: Clear guidance in email input

  • Highlighted Send Button: Onboarding-specific styling

  • Better Props Management: Cleaner component interfaces with isOnboarding parameter

πŸ€– AI Review Generation Updates

Enhanced Review Quality

  • Asynchronous Generation: AI reviews generated in background

  • Better Error Handling: Retry options when generation fails

  • Loading States: Visual feedback during generation

  • Dynamic Placeholders: Contextual placeholder text

  • Expanded Text Limits: Support for longer reviews

Contact Management

  • Edit Contacts: Update contact information easily

  • Delete Contacts: Remove outdated contacts

Review Button Tracking

  • Click Tracking: Track when users click review buttons

  • Database Logging: Store interaction data

  • Session Recovery: Recover sessions using response_id

  • Dynamic AI Handling: Based on available credits

🎨 Demo Page Updates

Interactive Demo

  • Form Type Toggle: Switch between classic and chat forms

  • Form-Specific Benefits: Show benefits for each type

  • Improved Layout: Better grid and spacing

  • Responsive Design: Optimized for all devices

  • Mobile Styling: Dynamic viewport height utilities

Reusable Utilities

  • Clipboard Utility: copyToClipboard with iOS fallback support

  • Better Error Handling: Improved feedback on copy failures

  • Consistent UX: Unified copy functionality across components

πŸ“Š Content Updates

New Comparison Content

  • Broadly vs Spokk Article: Detailed head-to-head comparison

  • Pricing Breakdown: Clear pricing comparison tables

  • Feature Analysis: Side-by-side feature comparison

  • Use Cases: When to choose each platform

  • Decision Framework: Help readers choose the right tool

Additional Articles

  • Review request automation updates

  • Professional services content

  • Contractor guides and timing tips

  • HIPAA compliance specifications

🎨 Landing Page Improvements

Review Request Automation Page

  • Revamped with updated components

  • Enhanced schemas for SEO

  • Multi-channel support highlights

  • Clearer feature presentation

Google Review Generation Page

  • Dedicated landing page /google-review-generation

  • Hero, problem, solution sections

  • How-it-works walkthrough

  • Results showcase

  • Schema metadata for SEO

  • Strong call-to-action elements

Homepage Updates

  • Improved mobile responsiveness

  • Better navigation structure

  • Screencast player integration

  • Dynamic form selector

  • Updated demo section

πŸ“ˆ Dashboard Enhancements

Response Management

  • "Show Completed" Toggle: Filter responses by completion status

  • Multi-location Selection: Select multiple locations at once

  • Better Visibility: Improved response tracking

  • Dynamic Props: Enhanced component flexibility

Feedback Attributes

  • Active State Filters: Filter by active attributes

  • Custom Question Handling: Better custom question support

  • Attribute Management: Enhanced CRUD operations

πŸ”§ Technical Improvements

Conversion Tracking

  • Session Storage: Prevent duplicate GTM events (replaced useRef)

  • Session ID Tracking: Better transaction tracking

  • Stripe Success URL: Include session_id for tracking

  • Facebook Pixel: Server conversion API for checkout tracking

  • Simplified Transaction IDs: Better ID handling with fallback logic

API & Backend

  • Protocol-based Links: Better feedback link generation

  • Credit Usage Logic: Streamlined credit management

  • Removed Unnecessary Logs: Cleaner server logs

  • Short Code Support: Throughout API and DB logic

  • Link Management Updates: Compatibility with short codes

Form Logic

  • Default Form Type: Changed to 'classic'

  • Toggle Behavior: Consistent UI states

  • Benefit Display: Show/hide benefits correctly

  • Step Determination: Better flow control in chat forms

πŸ› Bug Fixes & Code Quality

  • Removed console.log statements from API files

  • Improved session restoration logic

  • Better handling of 'rid' parameter

  • Enhanced location dropdown functionality

  • Fixed form type and toggle states

  • Layout adjustments for demo page

  • Grid and spacing improvements

  • Height and margin refinements

October 31st, 2025

🎯 Review Gating & Internal Resolution

Take full control of your review funnel with intelligent gating options!

Smart Threshold Controls

  • Resolve Internally Slider: Set rating threshold for internal follow-up

  • AI Review Generation Threshold: Control when AI reviews are offered

  • External Button Threshold: Choose when to show Google/external review buttons

  • Custom Messaging: Personalized messages for each scenario

Resolve Internally Workflow

  • Modal Interface: Clean UI for managing internal resolutions

  • Backward Compatibility: Works seamlessly with existing forms

  • Preview Support: Test gating logic before going live

πŸ› οΈ Additional Interactive Tools

Expanded our free tools suite:

New Calculators

  • Google Review Link Shortener & QR Generator: Create short links and QR codes

  • Review Sentiment Analyzer: Analyze the sentiment of your reviews

  • Customer Lifetime Value Calculator: Calculate CLV for your business

  • Cost Per Acquisition Calculator: Understand your customer acquisition costs

Tools Page Enhancement

  • Updated schema with tools metadata

  • Consistent UI across all tools

  • Simplified animations (removed Framer Motion)

πŸ‘₯ People Management

Staff Management Improvements

  • Edit Person Modal: Update staff member information easily

  • Update Person API: Backend support for staff updates

  • Edit/Delete Actions: Full CRUD operations for team members

  • Global State Integration: Better state management

πŸ“Š Content & SEO

Major New Articles

  • Google Review Gating Guide: Comprehensive coverage of legal risks, FTC fines, Google penalties, detection methods, and compliant alternatives

  • Detailed FAQ: Common questions about review gating

  • Case Studies: Real-world examples and consequences

Review Management Content

  • Best Review Management Software 2025: Updated with FAQ on legality, costs, and platform selection

  • Professional Services Article: New stats and trust barrier components

Content Components

  • ProfessionalServiceStats: Data visualization for service industries

  • ProfessionalTrustBarrier: Highlight trust challenges

  • ReviewComparisonTable: Compare review platforms

  • Related Articles sections for better navigation

πŸ’³ Credit System Enhancements

AI Credit Improvements

  • Voice Transcription Checks: Separate tracking for voice features

  • Simplified Credit Logic: Cleaner deduction handling

  • Better Error Messages: Clear feedback on credit usage

  • FREE Plan Update: Increased AI credits from 10 to 15

Credit Tracking

  • Enhanced response schema updates

  • AI credit checks in ChatContainer

  • Refined conditional logic for review generation

  • Improved voice recording credit handling

πŸ”’ Security & Validation

Enhanced Security

  • Logo Upload Optimization: Better image compression and validation

  • RLS Policies: Row-level security for company logos

  • Phone Number Validation: Real-time validation with debounce

  • White Background Support: Handle transparent images properly

Multi-Region Support

  • Sri Lankan SMS: FitSMS integration for Sri Lanka

  • Staff Rating System: Multiple staff member ratings

  • Multi-service Selection: Select multiple services without auto-closing

🎨 UI/UX Refinements

Navigation & Flow

  • Standardized Parent Callbacks: Better callback handling

  • Improved Navigation Logic: Better list view navigation

  • Form Type Tab Setting: Enhanced create-link UX

  • Terms Page Updates: Added review solicitation and gating policy details

Company Management

  • White-labelled Status Check: Better handling of agency and reseller accounts

  • Company Selection Logic: Improved filtering and selection

πŸ› Bug Fixes

  • Cron function fixes for limit resets

  • Public feedback link staff display in classic forms

  • Voice recorder debug logs removed

  • Backward compatibility for resolve internally

  • General improvements and optimizations

September 30th, 2025

πŸŽ‰ Major Feature: Chat Feedback Forms

We're excited to introduce our biggest feature yet - Chat-Style Feedback Forms!

Chat Form Core Features

  • Conversational Interface: Natural, engaging chat experience for collecting feedback

  • Smart Step Progression: Intelligent flow control based on responses

  • Session Restoration: Customers can pick up where they left off

  • Services & Staff Selection: Collect feedback about specific services and team members

  • Email Collection: Seamlessly integrated within the chat flow

Advanced Chat Capabilities

  • Auto-submission: Smart auto-submission for verified links

  • Pre-selected Services/Staff: For verified links, auto-populate selections

  • Verified Link Support: Enhanced handling of personalized feedback requests

  • Reply Mode: Respond to feedback directly through the chat interface

  • URL Logic: Smart URL handling for verified vs. public links

Chat UI Components

  • VoiceRecorder: Record voice feedback instead of typing

  • TypingIndicator: Visual feedback while processing

  • ServiceSelector: Multi-select service interface

  • StaffSelector: Rate and provide feedback on team members

  • EmailInput: Onboarding-specific email collection with "Start Here" indicator

Chat API Endpoints

New APIs for chat functionality

Embed Support

  • Chat Widget Embedding: Embed chat forms on your website

  • Thank-you Message Settings: Custom messages for chat forms

  • Form-specific Navigation: Better routing after submission

🎨 UI Improvements

Chat Container Enhancements

  • Company Logo Display: Better branding in chat interface

  • Powered by Spokk: Branding for non-white-labeled accounts

  • Responsive Design: Optimized for all screen sizes

  • Incremental Response Tracking: Better state management

  • Auto-scroll: Smooth scrolling to new messages

  • Delayed Auto-scroll: Natural conversation flow

General UI Updates

  • Company status checks to block disabled accounts

  • Better data handling and processing

  • Improved query logic and optimization

  • Enhanced debug logging (later removed)

πŸ› Bug Fixes

  • Email constraint handling for duplicate emails

  • Verified link auto-submission logic

  • Service and staff pre-selection

  • Session restoration improvements

  • API response structure refinements

August 31st, 2025

πŸ› οΈ New Interactive Tools

We've launched a suite of free, interactive calculators for businesses:

Customer Intelligence Calculators

  • Star Rating Calculator: Calculate average ratings and understand your review score

  • Customer Effort Score (CES) Calculator: Measure how easy it is for customers to do business with you

  • Customer Lifetime Value Calculator: Coming soon

  • Cost Per Acquisition Calculator: Coming soon

Tool Features

  • Professional, easy-to-use interfaces

  • Instant calculations

  • SEO-optimized for discoverability

  • Mobile-responsive design

πŸ“Š SEO Enhancements

Technical SEO Improvements

  • Webmanifest Added: Better PWA support and mobile experience

  • Hreflang Support: International SEO improvements

  • Enhanced Sitemaps: Better crawling and indexing

  • Structured Data: Improved schema markup across blog and tools

  • Icons & Manifest: Professional favicons and app icons

Content SEO

  • Get Google Reviews Pages: Improved SEO for industry landing pages

  • Blog Enhancements: Better structured data and metadata

  • Dynamic Imports: Faster page loads with code splitting

🎨 UI/UX Improvements

Loading & Performance

  • Skeleton Loaders: Better perceived performance during loading

  • Loading States: Enhanced feedback during data fetching

  • Dynamic Imports: Reduced initial bundle size

Navigation

  • Bug Fixes: Resolved navigation issues

  • Logo Button: Fixed redirect behavior

πŸ› Bug Fixes

  • Star rating calculator accuracy improvements

  • Agency dashboard fixes

  • Sitemap generation fixes

  • Contentlayer cleanup

  • General performance optimizations

July 31st, 2025

πŸ“ New Blog Content

Latest Articles

  • Comprehensive Review Management Guide: Deep dive into review management best practices

  • Industry-Specific Content: Tailored content for different business types

  • SEO-Optimized: All articles optimized for search engines

πŸ“Š Enhanced Tracking & Analytics

Google Tag Manager Improvements

  • Better Conversion Tracking: More accurate tracking of user actions

  • Event Refinements: Improved event structure and data collection

πŸ”§ Technical Improvements

  • Email Logic Refinements: Better email handling and validation

  • Dependency Updates: Updated key dependencies for security and performance

  • Agency Credits: Fixed error with agency credit calculations

πŸ› Bug Fixes & Improvements

  • API bug fixes

  • General code improvements


Coming in August: Interactive calculators and more SEO tools!

June 30th, 2025

πŸš€ Complete Onboarding Redesign

We've completely rebuilt the onboarding experience from the ground up!

New Onboarding Flow

  • Step-by-Step Process: Clear, guided setup with progress tracking

  • Simplified Account Creation: Removed unnecessary fields (country_id, color)

  • Auto-filled URLs: Smart defaults based on your company name

  • Extended URL Length: Company URLs now support up to 40 characters

Better First-Time Experience

  • Route Consolidation: Streamlined onboarding routes

  • Improved Form UX: Better placeholders and auto-filled fields

  • Component Styling: Refined styling throughout the setup process

πŸ“Š Industry-Specific Landing Pages

Created 20+ targeted landing pages for different industries:

  • Dental clinics

  • Professional services

  • Contractors and trades

  • Healthcare providers

  • Salons and spas

  • Restaurants and hospitality

  • And many more!

SEO Improvements

  • Industry-specific keywords and metadata

  • Optimized page titles and descriptions

  • Better targeting for Google reviews and customer feedback

🎨 UI/UX Improvements

Demo Features

  • Demo Button: Added to Google review pages

  • Who Is It For Section: Better positioning and visibility

  • Logo Redirect Fix: Fixed logo button navigation

πŸ”§ Technical Improvements

  • Google Tag Manager Update: Upgraded GTM and Analytics integration

  • Next.js Update: Upgraded to latest compatible version

  • Middleware Optimization: Simplified logic with noindex for non-blog subdomains

  • Image Upload: Improved handling and transformations

  • Sitemap Fixes: Better SEO with improved sitemap generation

πŸ› Bug Fixes

  • Fixed image upload issues

  • Resolved location rename bugs

  • Navigation improvements

  • General stability enhancements

May 31st, 2025

πŸŽ‰ Major Features

AI Review Quality Improvements

  • Sentiment-Based Generation: AI now adjusts tone based on overall rating

  • Randomization System: More authentic, varied reviews that sound natural

  • Better Prompts: Enhanced AI prompts for higher quality output

Enhanced Management Features

  • Delete Functionality: Full delete support for services, feedback attributes, staff members, and review links

  • Rename Locations: Easily rename your business locations

  • Manager Permissions: Managers can now add feedback attributes

Automatic Redirect Feature

  • Auto-redirect to Review Pages: When customers click the review button, they're automatically redirected (with animation)

  • Disable Copy Button: Option to disable the copy button for better user flow

User Experience

  • Mailing List Integration: New users automatically added to updates

  • Review Button Improvements: Better visual feedback and animations

πŸ’³ Pricing & Credits

  • Yearly Credits Support: Fixed bug with yearly credits not being counted in feedback forms

  • Credit Pricing Updates: Improved pricing structure for AI credits

πŸ› Bug Fixes

  • Fixed issues with viewing feedback forms

  • Improved external API handling

  • Chat app refinements

  • General improvements and fixes

April 30th, 2025

πŸš€ New Features

SMS Enhancements

  • SMS for Sri Lanka: Added support for Sri Lankan phone numbers via FitSMS integration

  • SMS for International Markets: Twilio integration for global SMS delivery

  • SMS Credit System: New credit purchasing and management system

SMS Credit Management

  • Buy SMS Credits: Purchase additional SMS credits when you need them

  • Improved Credit Tracking: Better visibility into SMS credit usage

  • SMS Reset Function: Automated monthly credit resets

Verified Link Improvements

  • Enhanced Validation: Better handling of verified feedback links

  • Improved Error Messages: Clearer feedback when things go wrong

πŸ› Bug Fixes

  • Fixed issues with verified SMS requests via Twilio accounts

  • Improved SMS credit calculation and tracking

  • General stability improvements